If you’re like me, then you are always looking for new and interesting tools to do your job more effectively. One of the problems is that there are just so many platforms out there that it can be hard to find what you are looking for. Here are five sales tools that we here at Maestro either use daily or frequently recommend to our clients.
- Amplemarket
Amplemarket is half CRM and half prospecting tool, but it does more than just fill the role of a CRM or prospecting tool. One of the most useful features is that you can directly download leads from LinkedIn posts and add them to a cadence. It also automates certain tasks like visiting a prospect’s LinkedIn page, liking one of their posts, or even sending a connection request.
My favorite feature is that it will “warm up” your email by creating email conversations between you and bots. This increases your open and reply rates, which helps decrease the likelihood your emails will end up in a prospect’s spam folder. Ultimately, it is a great tool for SDRs or any reps who extensively use LinkedIn and/or email. (Um, everyone?)
- Phone Ready Leads
Let’s face it, almost every successful salesperson finds themselves making cold calls at some point. It’s not fun, but cold calling remains one of the best ways to get new leads into your pipeline. Phone Ready Leads makes cold calling a bit less painful by pre-calling a list you give them, and simply asking, “Is this John Smith?” They then return the list to you with only the people who answered.
As someone who has spent a ton of time cold calling, I understand how great it is to only be calling the people who are most likely to answer. It saves you time and increases the chance that you will have an actual conversation that leads to a meeting or deal.
- ZeroBounce
ZeroBounce is similar to an email version of Phone Ready Leads. You upload a list of emails to them, and they run it through a test to make sure the email is valid. I like this because it helps eliminate sending messages that won’t be received.
An appreciable effect of only sending emails to valid addresses is that open rates and response rates are comparatively higher. Additionally, due to increased open rates, response rates, and only sending emails to actual email addresses, your emails will be far less likely to be flagged as spam. That’s great for anyone trying to build out their top of the funnel.
- Affinity
Affinity is a tool that checks your team’s network with your key accounts/prospects and alerts you to anything you have in common with the prospect. It checks aspects like what college or university you went to, where you’ve worked, and any overlap in your networks.
As any rep knows, warm intros are so much more powerful than cold ones. The prospect trusts you more and is friendlier. This tool gets you more warm introductions. On top of that, Affinity has a CRM built in, so if you want to minimize the tools you use, this is a great option.
- Chorus
Chorus is a platform that records and analyzes demos. They integrate with several platforms including Zoom and Google Meet. Their platform is AI-powered and provides analysis in real time. The platform can identify several different speakers and separate out their individual transcripts. This solves the problem of not being able to remember exactly who said what.
Chorus also identifies themes as well as positive and negative conversation markers which can help you more objectively reflect on a call. Furthermore, Chorus examines pipeline stages and where prospects get stuck in the sales cycle. Overall, it is a versatile tool built for AEs to be able to receive rapid feedback and incorporate it to get better results.
It seems like every day a new sales tool comes out, and it gets harder and harder to stay up to date on all of them. The recommendations above are just a few that I have found and enjoyed using or just thought were cool. Hopefully, it’s introduced you to some helpful solutions. Whether you are focused on building out your top of funnel or bottom of funnel, there’s something here for you. What are your favorite sales tools?
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