Tech ThursdAI: 11x—Efficiency and Outcomes Fueled by Digital Workers

It's Tech ThursdAI, where we explore sales tech tools and share our findings. You're not going to believe how much time 11x can save you!

January 16, 2025

By Zoey Weinstein

Despite the countless tools available to enhance sales strategy and drive productivity, we still spend endless hours on repetitive tasks. Imagine a world where digital workers can autonomously perform entire job categories. Enter 11x, the AI and automation company that builds autonomous digital workers to automate every step of your outreach process. 11x’s digital workers—Alice, the AI sales-development rep (SDR), and Mike, the AI Phone Agent— automate tasks such as prospect research, personalized messaging, and meeting scheduling, saving users 200 years previously spent on repetitive administrative work. This lets your team focus on the work that matters: building meaningful connections. 

As 11x founder and CEO Hasan Sukkar explains: “Traditional software was built to make employees more productive or more efficient or more collaborative, but with AI agents, the scope for what you can automate and how you can automate is different. You can take entire processes, workflows, streams of work and have agents execute them, and we believe this will create a huge shift in how people think about software.” 

What sets 11x apart from traditional AI sales tools and software is its focus on measuring success through tangible outcomes and utilizing digital workers over conventional SaaS-based solutions, which can lead to greater efficiency and increased revenue growth.

ALICE: AI SDR

Meet Alice, the AI-driven SDR designed to revolutionize the prospecting process. She optimizes every step, from tracking leads and engaging with decision-makers to scheduling meetings. Powered by real-time data, Alice tracks your leads, provides up-to-date research, monitors prospect behavior, and finds new ICPs. Alice drives scaling opportunities by engaging key decision-makers with personalized messaging and tailored sequences. By generating outreach and engagement, Alice converts leads into buyers. She also uncovers new opportunities within your CRM, helping to revive old leads.

Before Alice, the prospecting and outreach process required a large team of SDRs and countless software programs for prospect data, research, automation, personalization, etc. Now, with Alice, you don’t need all those things. Your time, effort, and resources can be dedicated to higher-impact work. By scaling outreach 11x (wink wink) and enabling 5x more meetings per account executive, Alice helps businesses reduce their cost per lead by 80%. Alice automates and consolidates the entire SDR process, delivering personalized, high-quality outreach and scaling engagement within a single platform.

MIKE: AI PHONE AGENT

Meet Mike, the AI Phone Agent designed to streamline your call operations. Available 24/7 and fluent in 28 languages, Mike integrates with your workflows, automating inbound and outbound calling with personalized messaging. He performs all aspects of call management, including lead generation, inbound lead qualification, appointment scheduling, and customer management. He can recover old leads by extracting information from your CRM, reviving past conversations, and transforming them into revenue opportunities.

Mike nurtures customer relationships on a massive scale by checking in with clients and identifying new opportunities based on your workflow and needs. Users can input data—such as transcripts, call recordings, and objectives—and Mike will seamlessly adapt to drive tangible outcomes. By reducing the need for a large human workforce and an extensive tech stack, Mike empowers teams to dedicate their time to work that drives innovation and growth. With Mike handling key tasks, businesses can achieve a 111% increase in successful outcomes and focus on higher-value activities that fuel progress.

11x redefines productivity by replacing traditional software tools with digital workers that don’t just automate— they elevate. They enable growth by autonomously completing mundane yet essential tasks, allowing users to dedicate time to meaningful interactions.

Try 11x for yourself, and let us know what you think at mastery@maestrogroup.co.