Results for Tag: Language

Creative Content and Sales in the Age of AI

Sandra Beasley

August 02, 2023

For working artists, writers, and designers, the increasing use of AI and ChatGPT can feel like a battle of “human versus machine.”

Invention, Intention, and a Little Introspection

Adam Rosa

July 05, 2023

Your interactions with your coworkers will improve when you go beyond thinking about their actions to also consider their intentions. Think about how others could be interpreting your actions as well.

Why You Can’t Trust Your Thesaurus

Sandra Beasley

June 28, 2023

“Managing,” “coaching,” and “mentoring,” aren’t simply synonyms for one another. Understand their differences and know which mode to choose in the moment.

Metaphors in Sales: By Natural Design

Sandra Beasley

April 05, 2023

For the past three weeks, we’ve unpacked the toolkit of figurative language. This week, we wrap up “The Metaphors of Sales” by discussing models found in nature.

Metaphors in Sales: A Family Affair

Sandra Beasley

March 29, 2023

This week, we’re looking at the metaphor of referring to your company or organization in terms of being a family–and waking up this tired metaphor with a team-building exercise.

Metaphors in Sales: Going to Battle

Sandra Beasley

March 22, 2023

This month, I’m going to offer a poet’s tips on choosing metaphors of sales that transform. In other words: Ready, aim, fire!

Metaphors in Sales: How Language Transforms

Sandra Beasley

March 15, 2023

Consider this sales metaphor boot camp. (And, yes, if you’re wondering, “boot camp” is a metaphor. No actual sit-ups or rope climbs required.)

Always Communicating: What Our Body Language Tells Others

Rachel Smith

June 01, 2022

Communication has evolved. We, as humans, however, have not. The brain that interpreted symbols on cave walls is the same one interpreting emojis and LOLs.

Beware the Curse of Knowledge

Rachel Smith

March 23, 2022

Once you’re familiar with a concept, it can feel like that concept should come easily to everyone. Not true. Cut it out with the acronyms already.

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