April 24, 2024
“I think of one-pagers like a queen on a chessboard.”
April 10, 2024
What a one-pager promises is manageability. You can do this. You can take a quick peek. It’ll only take a moment.
April 03, 2024
If communication toward a specific goal is part of your job, personas are hugely helpful.
February 28, 2024
You, my friend, are not a preferred activity.
December 06, 2023
When faced with status quo bias in your deal, it’s key to turn the old adage, “If it ain’t broke, don’t fix it,” to, “If it ain’t broke, don’t get fixated.” Every good thing runs its course.
November 15, 2023
Research confirms that everybody else is using social proof in B2B sales.
September 20, 2023
Your company’s secret weapon is the team and their expertise. Are you setting them up for success with your sales pitch?
May 31, 2023
You’ve probably been responding to those who disagree with you in the exact opposite way of how you should be. When debate doesn’t work, and your “convincing” data hits a brick wall, what’s the alternative?
May 24, 2023
How one person’s rabbit is another person’s duck—and other mysteries of how our brains decide, persuade, and change.
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