Tech ThursdAI: How Orum Optimizes Outbound Calling and Boosts Team Productivity

At Maestro Group, we understand how crucial streamlining the outbound calling process is for maximizing efficiency. That is why we recommend AI-powered dialing platforms that assist sales teams in automating outbound calls and other top-of-funnel activities. One of our favorites is Orum.

Orum significantly minimizes the amount of labor involved in manual cold-calling. Two of Orum’s essential products, the Dialer and Call Library, use AI technology to increase efficiency and boost performance.  

The Orum Dialer automates the outbound calling process, allowing sales teams to effectively reach more leads. It uses AI to streamline manual tasks such as navigating phone directories, detecting and skipping voicemails, and filtering out invalid phone numbers. Additionally, users can control dialing speed and, depending on the plan, call up to five or ten numbers simultaneously and make international calls. The Dialer also provides real-time AI assistance, such as auto-connecting to calls, instant transcription, and objection flagging.

Orum seamlessly plugs into your existing tools, including Salesforce, Outreach, and SalesLoft. To ensure consistent and personalized communication, users can leave pre-recorded voicemails and other sequences directly from their CRM. In addition, professionals can forward inbound calls to their phones. Lastly, Orum automatically logs the status and result of every call, letting users sort them by custom outcomes. Orum reports a 5X boost in call activity with the Orum Dialer and, with their recent release of Hot Numbers, a 22% average connect rate.

The Orum Call Library is designed to support a culture of continuous learning and improve sales team performance at all levels. It uses AI to transcribe calls for team members to review, allowing them to identify mistakes and establish consistency and best practices. The data and information provided benefit professionals at all team hierarchy levels.

Allowing representatives to access calls independently minimizes the need for face-to-face coaching, therefore increasing efficiency, flexibility, and autonomy. Additionally, users can organize call recordings into public or private playlists using customized tags or by disposition or type of objection. With resources customized to improve communication and strategy, the Orum Call Library encourages sales professionals to hone their craft and prepares them to be confident in any situation.

With additional products, such as a virtual Salesfloor and Analytics platform, Orum offers a comprehensive set of tools that streamline the sales process. Orum allows teams to reach their full potential, a mission that we at Maestro Group strive to support every day. 

Try out Orum for yourself and let us know what you think at mastery@maestrogroup.co.