Your team learns directly from Maestro experts in live workshops grounded in industrial-organizational and behavioral psychology. Then we roll up our sleeves together in live labs focused entirely on applying those skills to your business.
Best for: Teams who want the highest-impact option: expert instruction and tactical application to their own process, messaging, and deals.
What's Included
Science of Sales
Maestro's proprietary methodology, rooted in behavioral and I-O psychology, as well as B2B and B2C best practices. Your team learns to recognize the cognitive biases, emotional triggers, and decision-making dynamics that shape buying behavior. We will set a strong baseline for new hires, experienced sellers, sales leaders, customer success professionals, etc.
DRIVE
We'll teach an information-gathering framework that you can apply to any opportunity. Using this framework not only helps with discovery but also provides you with the information needed to keep your deal moving.
Good Questions
The biggest risk in any deal is not having enough information. The best way to combat that risk is to ask good questions throughout the sales cycle. We'll help break down the science of good questioning. Understanding the science allows you to apply the art, which is your own authenticity.
Effective Emails
In this training, you'll learn the skills and strategies for writing emails that get noticed, opened, and acted on! The best practices shared will help you break through the noise.
Overcoming Objections
In this training, you'll learn about what to do and, just as importantly, what not to do when presented with an objection. With these skills, you'll approach objections not as roadblocks, but as opportunities.
Full Self-Paced Library
Your team receives unlimited access to Maestro's full library of self-paced courses (see below) to reinforce learning and keep building skills.
Live Training Labs
Live training package labs are 100% hands-on. Instead of reviewing content, your team spends the entire 2-hour session working on your real buyers, deals, and materials with a senior Maestro expert, leaving with assets built for your business. Labs included:
01Good Questions Lab
Your team will apply what they learned in the Elevating Curiosity: Good Questions training to create a list of questions they can use for discovery throughout the sales process.
02Question Tree Lab
Your team will walk through how to create and practice question sequencing to help map sales conversations before they happen.
03Effective Emails Lab
Your team will apply email best practices to current emails they are sending throughout the sales process.
04Effective Demos Lab
Participants will run through demo roleplays to implement new strategies and best practices. Your team will improve their ability to deliver demos that connect your product's features to your prospects' pain points.
05Overcoming Objections Lab
Participants will work together to identify the real objections your buyers raise and strategize what responses work best for your business.
Self-Paced Course Library
Every course built on Maestro's science-based approach to selling.
Phoenix Sales Method
A proven selling framework built on decades of experience and the latest I-O and behavioral psychology, plus the science behind why it works.
DRIVE Information Gathering Framework
Maestro's blueprint for better discovery that keeps deals moving and shortens your sales cycle.
Good Questions
The science of good questioning, so you can close information gaps and apply the art in your own authentic way.
Effective Emails
Skills and strategies for writing emails that get noticed, opened, and acted on in a crowded inbox.
Overcoming Objections
What to do, and what not to do, when a prospect objects, so you can treat objections as opportunities.
DRIVE: Decision Deep Dive
Identify who makes the buying decision and how, prepare for organizational changes, and tailor your approach to each stakeholder's needs and influence.
DRIVE: Resources Deep Dive
Navigate budget and bandwidth conversations with confidence, spot resource roadblocks early, and guide buyers through the mental math of risk, value, and readiness.
DRIVE: Impact Deep Dive
Uncover how your prospect views your solution's impact and use it to build momentum, show value, and close more deals.
DRIVE: Velocity Deep Dive
Use proven psychological concepts and a consistent engagement rhythm to create urgency and maintain momentum through every stage of the deal.
DRIVE: Expectations Deep Dive
Use neuroscience to understand your buyer's personal win, then spot unmet expectations early so you can course-correct and keep trust intact.
Pricing Fundamentals
Shift from reactive discounting to proactive pricing with tools rooted in neuroscience, behavioral economics, and real-world deal strategy, so you stop leaving margin on the table.
Introduction to Negotiation
Frame negotiations to find common ground and create win-win outcomes that extend well beyond the close.
Game Theory in Sales
Recognize patterns in prospect behavior so you can anticipate their moves and respond with confidence to sell better, smarter, and faster.
Setting Yourself Up for Success
Assess and strengthen your routines and habits while building the consistency, grit, and resiliency that drive lasting success.
Sales for Non-Sales Professionals
Gives consultants, fundraisers, and other non-sellers the confidence and skills to handle sales conversations comfortably.
Making the Most of Your Next Conference
Learn to prepare, execute, and follow up on a conference strategy that turns events into new business.
What Package is Right for Your Team?
Every package teaches the same proven, science-based methods. The difference is how much expert support your team gets applying them to your business.
| Self-Paced | Guided Self-Paced | Live | |
|---|---|---|---|
| Best for | Individuals or teams comfortable applying concepts independently | Teams who want expert help applying what they learn | Teams who want maximum impact, fast |
| How your team learns | On their own schedule | On their own schedule, plus live labs | Live with Maestro experts |
| 5 core self-paced courses | |||
| Additional self-paced courses | 2 of your choice | Full library | |
| Live training | |||
| Live labs | |||
| Lab format | Training review, workshop, tailored asset | 100% hands-on workshopping and tailored asset | |
| Applied to your business | On your own | Yes, in every lab | Yes, in every session |
| Custom reference assets | Yes, for each lab | Yes, for each lab | |
| Time commitment | 10 hours | 22 hours | 22 hours |