Sales Growth Acceleration and Optimization Package

Activities

• Comprehensive sales strategy review
• Sales process and motion assessment
• Sales goals and forecast alignment
• Top-of-funnel effectiveness review
• Sales stages review
• Sales quota review
• Pipeline meeting observations
• Activity calculator review
• Sales organization structure/composition review
• Compensation plan review
• Sales operations strategy review
• CRM and reporting capabilities review
• Tech stack review
• Sales operations alignment assessment
• Messaging strategy alignment
• Buyer persona and ideal customer profile (ICP) review
• Sales collateral review
• Website review

Workshops

Your team will participate in live Maestro workshops, all based on industrial-organizational and behavioral psychology, that teach current B2B sales best practices.

The following live training workshops are included in this package:

Science of Sales

This is Maestro's proprietary training methodology rooted in behavioral and I/O psychology, as well as B2B and B2C best practices. It teaches salespeople how to break down barriers they traditionally face.

The session will combine sales best practices and real-world examples to improve how your team engages prospects and drives momentum through the pipeline. Participants will learn to recognize and address the cognitive biases, emotional triggers, and decision-making dynamics that shape buying behavior—arming them with the tools to sell more effectively and consistently. This workshop sets a baseline for new hires, experienced sales professionals, account managers, customer success professionals, sales leaders, etc. Teams will walk away with actionable tactics and renewed confidence to execute in high-stakes conversations.

DRIVE: Information Gathering Framework

At Maestro, we like to talk not about a qualification framework, but rather an information-gathering framework. Ours is called DRIVE because of the intrinsic relationship of information gathering to maintaining velocity throughout the sales cycle. It is unique in its application and structure. DRIVE is not a series of questions to be memorized. Instead, the DRIVE information-gathering conversation is an opportunity for the skilled sales professional to build rapport, synergy, and a unified set of objectives with the prospect. Its tiered framework ensures sales professionals not only a wide breadth of information, but also the depth necessary to move sales forward without disruption.

Elevating Curiosity: Good Questions

This workshop teaches your team the best types of questions to ask, when to ask them, and why to ask them. We also highlight commonly used sales questions that add risk to deals and provide alternatives that prompt more accurate and honest responses. Participants will leave with immediately actionable tools with which to get more critical information from prospects.

Effective Emails

There is a science to writing the perfect email. From subject lines to clear calls to action, we will teach you how to craft messages that stand out, get read, and get a response. Maestro teaches your team how to communicate effectively via email and create positive momentum in deals. A well-written email can mean the difference between a deal stalling and a deal closing.

Feature-Benefit-Value Mapping

We all suffer from the curse of knowledge. We assume our prospects can connect product or service features to benefits and value the same way we do. They can't, so we need to connect those dots for them. In this training, you'll learn how to effectively map your differentiating product or service features to benefits and value, as well as your prospects' pain points. You'll use this map to identify what stories work best to present your solution.

The Science and Art of the Demo

Demos are a crucial step in the sales process, and this workshop delves into the best practices for delivering them effectively. Learn the balance between technical details and storytelling, ensuring that your demos are informative, engaging, and tailored to each prospect's specific needs.

Labs

Your team will also participate in four live training labs taught by senior-level Maestro team members. These labs are an opportunity to put the concepts covered in the self-paced modules into practice.

The following live training labs are included in this offering:

Good Questions Lab

Your team will apply what they learned in the Elevating Curiosity: Good Questions training to create a list of questions they can use for discovery throughout the sales process.

Question Tree Lab

Your team will walk through how to create and practice question sequencing to help map sales conversations before they happen.

Effective Emails Lab

Your team will apply email best practices to current emails they are sending throughout the sales process.

Feature-Benefit-Value Mapping Lab

Your team will begin mapping out the benefits and value of your differentiating product or service features and identify stories they can use to showcase that information.

Effective Demos Lab

This session focuses on applying the best practices learned in The Science and Art of the Demo workshop. We will facilitate mini demo roleplays in which participants can implement new strategies and best practices. Your team will improve their ability to deliver demos that connect your product's features to your prospects' pain points.

Coaching

This program also includes group coaching sessions designed to reinforce learned concepts, apply best practices (like DRIVE and advanced questioning) to active sales opportunities, and build skills and confidence through real-world scenarios, ensuring immediate skill application and peer-to-peer learning.

CRM Set-up

The process begins with Sales Stage Documentation, which is foundational as it defines the new stages of the sales process along with the specific entrance and exit criteria (required fields, actions, and information) that must be captured at each step. This document dictates the structure for all subsequent technical work.

Once the process is defined, we move into updating record types, properties, and page layouts. This is the technical configuration phase where the CRM (Salesforce) is updated by adding necessary custom properties and fields, revising opportunity record types, and designing the new page layouts to surface critical information (like DRIVE data) directly to the sales representatives.

With the structure in place, the next step is implementing At-Risk Reports. These are deployed to actively monitor data quality and pipeline health against the newly established stage criteria, allowing managers to proactively flag deals that don't have the appropriate level of activity, are missing required fields, or have become stagnant in a particular stage.

The subsequent step focuses on strategic reporting via Rep- and Leadership-Level Dashboards. We create tailored dashboards—for individual representatives (focused on tasks and current pipeline health, providing them insights on what to do next) and leadership (focused on forecasting, conversion rates, and risk analysis)—to enable data-driven decision-making throughout the organization.

Finally, the entire sequence concludes with training. Enablement sessions are conducted to thoroughly train the sales team on the new sales stages, the updated CRM layouts, the use of the dashboards, and how to take action on the information surfaced in the new At-Risk Reports, ensuring consistent adoption and use of the new process. (Some clients choose to do this through recorded walkthroughs.)

Fully Customized Maestro AI Sales Agent

The Full Analysis and Optimization Package includes the Maestro AI Agent layered with your organization's information and outputs from coaching sessions, workshops, and executive strategic planning. Maestro's foundational resource, powered by Gemini, includes our core science-based sales best practices and leverages industrial-organizational and behavioral psychology to help buyers make decisions faster. It covers the entire customer journey, from lead generation through expansion and retention after the initial sale, to drive consistent execution across the team.

Your agent is fully customized for your organization. All of the information learned and strategies developed throughout workshops, labs, coaching sessions, and roleplays are incorporated, as well as all your sales enablement documentation. Your team can use the agent for coaching, question analysis, and recommendations that are all tailored to what you sell and to whom.

Your team will receive a live session from Maestro's AI Agent developer on how to best leverage the tool. It is regularly updated to reflect the latest research and best practices.