Tech ThursdAI: AI-Powered LinkedIn Sales Navigator

If you are reading this, chances are you have spent your fair share of time on LinkedIn. Whether scrolling through your feed or being nosy and stalking people you haven’t spoken to in years, LinkedIn is the ultimate tool for building your network.

For sales professionals, LinkedIn is more than a platform for network building. Many professionals upgrade to LinkedIn Sales Navigator, designed to enhance prospecting, engagement, and deal closures. 

Sales Navigator is a premium tool from LinkedIn that helps users connect with the right people at the right time. The platform enables professionals to develop high-level performance habits and facilitate high-quality conversations on a large scale. Built around three core pillars, Sales Navigator allows professionals to:

• Find Leads – Sales Navigator helps users uncover the people who can help grow their accounts by identifying hidden allies, former colleagues, and unknown paths to success.
• Prioritize Accounts – Using LinkedIn data insights, Sales Navigator allows users to prioritize accounts by identifying which will yield the most successful results.
• Leverage Key Signals – Sales Navigator identifies key signals, ensuring users know the ideal time to take action and engage with qualified buyers.

Since the end of 2023, LinkedIn has introduced four AI-powered features for Sales Navigator designed to enhance user productivity and engagement. What sets LinkedIn’s AI capabilities apart is its access to trusted data from the world’s largest professional network, which has over one billion members. 

This reimagined version of Sales Navigator is built on three new pillars: Find, Engage, and Elevate. Powered by LinkedIn’s extensive data and AI models from LinkedIn, Microsoft, and OpenAI, Sales Navigator is more equipped than ever to find the right people, engage effectively, and elevate customer interactions. 

✦ AI Tool: Lead Finder (expected early 2025)

Lead Finder, one of Sales Navigator’s new AI tools, set to launch early this year, automates the tedious and time-consuming prospecting steps. Leveraging AI capabilities and LinkedIn’s vast data network, this tool syncs with your LinkedIn profile and identifies high-quality leads. Leads are categorized based on insights, such as if they have engaged with your company’s content, have connections to past customers, or have other key relationship insights. Sales Navigator’s AI Lead Finder effortlessly uncovers leads, providing users with warm paths to connections and deal closures. This enables users to find all the right people and spend more time on the work that matters. 

✦ AI Tool: Message Assist (Coming soon)

The second AI-powered product Sales Navigator is introducing is Message Assist, which is designed to help users create engaging and effective outreach. Serving as your personal message assistant, this tool uses AI to analyze company insights such as priorities, challenges, and growth state, to craft high-quality messages. Message Assist enables users to create personalized messaging using high-level tactics, leading to better response rates.  

✦ AI Tool: Lead IQ (new feature, available now)

Lead IQ pulls from LinkedIn’s extensive data network to summarize everything a seller needs to know about a buyer. Using AI capabilities, Lead IQ provides users with actionable insights and recommendations for engagement with their leads. This enables users to create informed and effective outreach. By automating the lead discovery and research process, Lead IQ empowers users to build stronger and more meaningful connections by providing insights into their prospects’ priorities and pain points.

✦ AI Tool: Account IQ (new feature, available now)

Account IQ automatically generates summaries for users. This tool helps them research accounts, prepare for meetings, and create effective outreach. It generates key insights about an account such as estimated revenue and strategic priorities. By streamlining the research and discovery process, Account IQ saves time and energy, all while empowering users to sound knowledgeable and prepared during every interaction.

Sales Navitgator’s new and upcoming AI-powered developments make it easier than ever to find the right people, engage effectively, and elevate interactions. By automating prospecting and outreach, users have time to focus on building meaningful connections and closing deals confidently. 

Here is a short YouTube video giving an overview of the four new AI-powered features

Try Sales Navigator for yourself, and let us know what you think at mastery@maestrogroup.co.