Tech ThursdAI: Turning Insights Into Impact With Gong Engage

Every customer interaction holds valuable insights. With the right tools, these insights can serve as a roadmap for refining sales strategy and boosting engagement. Gong is a Revenue Intelligence Platform that empowers teams to make data-driven decisions by analyzing every call, email, and meeting. Gong Engage, one of their many products, goes beyond by consolidating all essential sales tools into one AI-powered platform.

Gong is a Revenue Intelligence Platform that helps businesses amplify strategic decision-making, efficiency, and revenue growth. By analyzing customer interactions, Gong gives users a full view of market and team dynamics. Using AI technology, Gong captures the full history and context of your interactions, providing personalized guidance at all levels. This includes insights that can lead to coaching opportunities, suggestions of which deals to focus on, and improved forecasting accuracy.

In 2023, Gong introduced Engage, a new product within the platform that specializes in driving prospect interaction. Building on Gong’s strengths, Engage consolidates a company’s sales-engagement functions. Forecasting, pipeline management, analytics, and coaching are all rolled into one AI-powered system.

AI-POWERED PRODUCTIVITY

Rather than relying on CRM data that can be unreliable, Gong Engage uses the power of AI to analyze interactions. The platform delivers critical task recommendations and an AI-curated list of next steps to keep deals moving forward. Users get instant access to information on every deal, account, and contact. Just ask, and Engage will supply the data you need to effectively engage with your customers. The Dialer feature allows reps to auto-dial contacts from within Gong and receive AI-generated call summaries. In addition, the platform simplifies email writing by helping users craft high-quality messages based on customer interactions and history.

STREAMLINED WORKFLOWS AT EVERY STAGE

Gong Engage isn’t just for top-of-funnel activities. It streamlines processes at all stages of the customer lifecycle. Engage gives users a cohesive, user-friendly interface, facilitating an efficient and effective workflow for the entire sales team. The collaborative nature of Engage helps teams foster alignment and communication through shared tasks. The platform’s CRM Updater lets users view and edit CRM fields on open deals from directly within the interface. This eliminates the need to switch back and forth between multiple tools and helps users stay focused on the tasks that matter.

COMPREHENSIVE CONTEXT AND INSIGHTS

Gong Engage combines data from multiple sources into one platform, providing users with a holistic view of their accounts. This comprehensive perspective means that your future customer interactions are informed and relevant. Teams can also manage communication with multiple stakeholders from within the same account simultaneously. This approach helps facilitate coordinated and effective communication that aligns with the goals of each account and organization. Engage also equips managers with detailed analytics to boost overall team performance. The Analytics feature tracks individual representatives’ prospecting activity, conversion rates, and email performance, driving team growth.

Engage can help your team make better-educated decisions and optimize sales processes. By integrating with over 100 different tools, such as Salesforce, Zoom, and HubSpot, the platform enhances connection and productivity across every stage of the sales cycle. By leveraging Gong’s house of products, teams can optimize workflows and drive growth.

Try Gong for yourself, and let us know what you think at mastery@maestrogroup.co.