Results for Tag: Communication

Discovery Call Mythbusting

Rachel Smith

June 05, 2024

When you have your first discovery call with a new prospect, they are at the top of your sales funnel, but you are not at the top of theirs.

Lady and the BATNA

Alicia Oltuski

May 01, 2024

Let’s talk about the impressive negotiation skills we can all learn from Disney’s Lady and the Tramp.

In Will’s Head: One-Pagers—Or, Covering Your Assets

Rachel Smith

April 24, 2024

“I think of one-pagers like a queen on a chessboard.”

Well, in That Case…

Alicia Oltuski

April 17, 2024

Tell your story—just don’t forget your audience.

Let’s Make This Quick

Alicia Oltuski

April 10, 2024

What a one-pager promises is manageability. You can do this. You can take a quick peek. It’ll only take a moment.

Hello, My Name Is Kathy: Getting to Know Personas

Rachel Smith

April 03, 2024

If communication toward a specific goal is part of your job, personas are hugely helpful.

Laughing Is My Superpower

Rachel Smith

March 27, 2024

There’s a lot you can learn from hallucinating cosmonauts.

Maestro Spotlight on Rachel Golden Smith: Everything Is Connected

Sandra Beasley

March 20, 2024

“That’s some bad hat, Harry.” This curse-of-knowledge thing is awfully tempting.

Undeletable

Sandra Beasley

March 06, 2024

“It’s quicker, easier, and involves less licking.” (Douglas Adams)

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