Results for Tag: Storytelling

Well, in That Case…

Alicia Oltuski

April 17, 2024

Tell your story—just don’t forget your audience.

Fiction in Sales: The Storybook Ending

Adam Rosa

March 08, 2023

Being good at a discovery call is not enough. You need to be able to finish the story with the right middle and ending.

Fiction in Sales: Expert Exposition

Adam Rosa

March 01, 2023

A great book and a great sale have several things in common, but the biggest is that they are full of great information.

Sales for Non-Sales Professionals: Selling in a Mission-Based Organization

Adam Rosa

November 16, 2022

“Buy the __ (insert: socks, salad dressing, eyeglasses) and no one gets hurt.” Okay, that’s not mission selling, that’s hostage-taking. Let’s find a better way.

Sales Horror Stories

Rachel Smith

October 27, 2021

We asked for your scariest, most cringe-worthy sales moments, and you did not disappoint.

The Hidden P of Psychology

Rachel Smith

June 09, 2021

No matter how wonderful the features are of the product you’re selling, don’t forget that you’re selling to a creature swayed by color, mood, and the size of the greeter at the front of a store.

Sales News, March 2021

Keeley Schell

March 10, 2021

This month’s latest is all about impact (the “I” in our DRIVE information-gathering framework).

Testimonials: Big Impact in a Little Package

Rachel Smith

March 03, 2021

A matter of skill, not luck: getting names and specific details can be the difference between a testimonial that’s a strike, and one that’s a 7-10 split.

Resources to Help You Love Honing Your Craft

Rachel Smith

February 10, 2021

Following the 40/20 rule may be good for you, but that doesn’t mean a healthy diet all the time. We show you how to splurge on the sweet stuff.

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