Results for Author: Mike Valade

To Change or Not to Change (Or Why You Always Go to the Same Italian Joint)

Mike Valade

December 06, 2023

When faced with status quo bias in your deal, it’s key to turn the old adage, “If it ain’t broke, don’t fix it,” to, “If it ain’t broke, don’t get fixated.” Every good thing runs its course.

The Power of Social Proof in B2B Sales: Trusting the Wisdom of the Crowd

Mike Valade

November 15, 2023

Research confirms that everybody else is using social proof in B2B sales.

Sales News, October 2021

Mike Valade

October 20, 2021

This month’s latest offers treats and protects against tricks.

Zombies in Your Pipeline

Mike Valade

October 06, 2021

That prospect with whom you had such a great first discovery call but hasn’t returned an email or a call since? Not going to close. Sluice your CRM clean.

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