March 09, 2022
An anchoring bias makes it nearly impossible to look at something fresh. But you have to free yourself from it, whatever it takes–a second opinion, a red team–because otherwise you’ll drown.
March 02, 2022
Have you ever gone in for a pound, even after you realized that first penny was badly spent?
October 20, 2021
This month’s latest offers treats and protects against tricks.
January 13, 2021
Too many choices, not enough choices–customers are like Goldilocks. They want a set of choices that feels just right.
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