January 11, 2023
The brain is a strange, complex structure with one critical role: allostasis. We don’t fully understand them, but having one is a serious upgrade from the “stomach on a stick” phase.
April 27, 2022
Snap at your partner for no reason? Feel like punching someone in the throat? “Lizard brain” is that ancient vestige inside all of us that doesn’t respond to facts or logic. There’s just one problem.
February 09, 2022
We share the “big three” factors that contribute to trust–you can probably guess them–and one that will probably surprise you. Then genetics tries to crash the party.
February 02, 2022
Even the professionals who study trust have a difficult time telling us what it is. Some measures of trust take place in milliseconds; others build over months.
December 15, 2021
Stop using the excuse of your reader’s “sophistication”; what’s good enough for Ernest Hemingway’s writing is good enough for your writing, too.
December 08, 2021
A “wow” is nice, but what you’re really looking for is, “I can’t wait to use this.”
June 09, 2021
No matter how wonderful the features are of the product you’re selling, don’t forget that you’re selling to a creature swayed by color, mood, and the size of the greeter at the front of a store.
February 17, 2021
Stop blaming the goldfish! Capturing someone’s attention is within your grasp, even in the age of email.
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