Results for Tag: Sales Strategy

Team Selling: An Improvisational Performance

Alicia Oltuski

May 29, 2024

There are a lot of reasons why an organization might choose to go the team-sales route.

In Will’s Head: Negotiations—Or, Being Smart About a Necessary Evil

Alicia Oltuski

May 22, 2024

“I’ve been involved in enterprise deals where we knocked out every single thing except for one last item…” That item can kill a deal.

I’ll Trade You

Alicia Oltuski

May 15, 2024

Bartering can be a powerful way to advance your business goals.

Lady and the BATNA

Alicia Oltuski

May 01, 2024

Let’s talk about the impressive negotiation skills we can all learn from Disney’s Lady and the Tramp.

In Will’s Head: One-Pagers—Or, Covering Your Assets

Rachel Smith

April 24, 2024

“I think of one-pagers like a queen on a chessboard.”

Well, in That Case…

Alicia Oltuski

April 17, 2024

Tell your story—just don’t forget your audience.

Let’s Make This Quick

Alicia Oltuski

April 10, 2024

What a one-pager promises is manageability. You can do this. You can take a quick peek. It’ll only take a moment.

Hello, My Name Is Kathy: Getting to Know Personas

Rachel Smith

April 03, 2024

If communication toward a specific goal is part of your job, personas are hugely helpful.

To Change or Not to Change (Or Why You Always Go to the Same Italian Joint)

Mike Valade

December 06, 2023

When faced with status quo bias in your deal, it’s key to turn the old adage, “If it ain’t broke, don’t fix it,” to, “If it ain’t broke, don’t get fixated.” Every good thing runs its course.