Results for Tag: Bias

When Bias Takes the Wheel, Watch Out

Rachel Smith

March 30, 2022

Cognitive biases work together to create nine bias traps that affect decision-making. Escaping them requires prediction, intentionality, premortems, and a little less storytelling.

Beware the Curse of Knowledge

Rachel Smith

March 23, 2022

Once you’re familiar with a concept, it can feel like that concept should come easily to everyone. Not true. Cut it out with the acronyms already.

Don’t Let That Anchor Hold You Down (Or Why I Wear Long Pants Until June)

Rachel Smith

March 09, 2022

An anchoring bias makes it nearly impossible to look at something fresh. But you have to free yourself from it, whatever it takes–a second opinion, a red team–because otherwise you’ll drown.

The Sunk Cost Fallacy (Or Why I Have This Dumb Lamp)

Rachel Smith

March 02, 2022

Have you ever gone in for a pound, even after you realized that first penny was badly spent?

Sales News, October 2021

Mike Valade

October 20, 2021

This month’s latest offers treats and protects against tricks.

Why You Need Well-Informed Buyers

Keeley Schell

January 13, 2021

Too many choices, not enough choices–customers are like Goldilocks. They want a set of choices that feels just right.

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