March 30, 2022
Cognitive biases work together to create nine bias traps that affect decision-making. Escaping them requires prediction, intentionality, premortems, and a little less storytelling.
March 23, 2022
Once you’re familiar with a concept, it can feel like that concept should come easily to everyone. Not true. Cut it out with the acronyms already.
March 09, 2022
An anchoring bias makes it nearly impossible to look at something fresh. But you have to free yourself from it, whatever it takes–a second opinion, a red team–because otherwise you’ll drown.
March 02, 2022
Have you ever gone in for a pound, even after you realized that first penny was badly spent?
October 20, 2021
This month’s latest offers treats and protects against tricks.
January 13, 2021
Too many choices, not enough choices–customers are like Goldilocks. They want a set of choices that feels just right.
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