Results for Tag: Sales Strategy

Birds Do It, Bees Do It, Even Amoebas Do It: Understanding the Decoy Effect

Rachel Smith

November 13, 2024

A sales decoy is just like a hunting decoy minus all the birds.

Tech ThursdAI: Turning Insights Into Impact With Gong Engage

Zoey Weinstein

November 07, 2024

Rely on actual prospect interactions, not the (possibly faulty) data in your CRM.

Anticipate a No, Worry Early, and Follow the Map

Dean Gonsowski

October 02, 2024

A guest blog from Gimmal CRO Dean Gonsowski

You Sunk My Battlecard

Rachel Smith

August 21, 2024

When it comes to battlecards, don’t let the perfect get in the way of the good.

I Know a Guy: On Referrals

Alicia Oltuski

June 26, 2024

There is a good chance you are passing up opportunities—easy and happily-proffered opportunities—to get referrals from happy customers.

Real-World Compensation Plans

Rachel Smith

June 19, 2024

It’s easy to think that money is the motivator, but it’s not. Efficient production of money is the motivator.

Everything He Needed to Know About Sales, He Learned at Best Buy

Alicia Oltuski

June 12, 2024

“It’s important to remember that you don’t need to show them everything. You need to solve their problem.”

Discovery Call Mythbusting

Rachel Smith

June 05, 2024

When you have your first discovery call with a new prospect, they are at the top of your sales funnel, but you are not at the top of theirs.

Team Selling: An Improvisational Performance

Alicia Oltuski

May 29, 2024

There are a lot of reasons why an organization might choose to go the team-sales route.

In Will’s Head: Negotiations—Or, Being Smart About a Necessary Evil

Alicia Oltuski

May 22, 2024

“I’ve been involved in enterprise deals where we knocked out every single thing except for one last item…” That item can kill a deal.

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