AUTHOR CONTENT:
- Maestro Spotlight on Rachel Golden Smith: Everything Is Connected
- Undeletable
- “How Can I Help?”
- Maestro Spotlight on Will Fuentes: Ability Is Just the Beginning
- Lions and Dolphins and Bears! Oh My!
- Maestro Spotlight on Michael Valade: No Job Too Big or Too Small
- A Funny Thing Happened on the Way to the Louvre
- The Bitter Truth About Confirmation Bias
- Maestro Spotlight on Doreen Marchetti: Agenting Powerful Partnerships
- A Tale of Two Emojis
- A Picture Is Worth a Thousand Words
- Maestro Spotlight on Andrés Peters: Learning as a Passion and Purpose
- The Superpower Known as F-B-V
- Low Tech, High Impact: The Power of Story
- Creative Content and Sales in the Age of AI
- Confessions of a Recovering Overtalker
- Why You Can’t Trust Your Thesaurus
- This Is Your Mind on Epiphany
- Using Rejection to Cultivate Sales Resilience
- Metaphors in Sales: By Natural Design
- Metaphors in Sales: A Family Affair
- Metaphors in Sales: Going to Battle
- Metaphors in Sales: How Language Transforms
- The Poetry of Sales: The Phoenix Sestina
- The Poetry of Sales: Jingles That Rock
- The Poetry of Sales: An Exquisite Exercise
- The Poetry of Sales: How to Listen
- Sales for Non-Sales Professionals: The Consulting Quandary
- Sales for Non-Sales Professionals: The Well-Fed Customer
- Sales for Non-Sales Professionals: What the Everyday Teaches Us
- The Art of Sales: Activating the Audience
- The Art of Sales: Taking Your Time
- The Art of Sales: Sharpening Visual Perception
- The Art of Sales: Embracing the Hustle
- Give Your Zoom Some Zing
Sandra Beasley
Sr. Consultant, Art and Communication
Sandra is the award-winning author of five books. Her specialty is helping fine-tune written collateral—elevating metaphors, eliminating redundancy—to bring language to life and motivate sales. She’s a quick study and is comfortable across the vocabularies of science, medicine, technology, retail, and other industries. A natural teacher as well as editor, she delights in explaining strategies so that people can become better writers.
As a poet, Sandra has traveled to literary festivals, bookstores, and campuses across the United States, to Cyprus, and to Ireland. Her prose has been featured in The New York Times, The Washington Post, The Wall Street Journal, and Psychology Today. Honors for her work include a National Endowment for the Arts fellowship and six DC Committee on the Arts and Humanities individual artist grants.
Sandra holds an MFA from American University. She also holds a bachelor’s degree in English from the University of Virginia, where she lived on the Lawn, and she is a graduate of Thomas Jefferson High School for Science and Technology. She and her husband share an apartment with Sal the Wonder Cat in Southwest Washington, D.C.
