March 29, 2023
This week, we’re looking at the metaphor of referring to your company or organization in terms of being a family–and waking up this tired metaphor with a team-building exercise.
March 22, 2023
This month, I’m going to offer a poet’s tips on choosing metaphors of sales that transform. In other words: Ready, aim, fire!
March 15, 2023
Consider this sales metaphor boot camp. (And, yes, if you’re wondering, “boot camp” is a metaphor. No actual sit-ups or rope climbs required.)
December 28, 2022
All this month, I’ve described unexpected intersections between poetry and sales. But I haven’t written a sales poem…until today.
December 21, 2022
I’ll have a side of nostalgia with that Happy Meal, please.
December 14, 2022
Borrowing from 1920s Paris, this how-to offers a playful, collaborative, creative-writing icebreaker game.
December 07, 2022
So much depends on listening to a grasshopper, in the rain, while sitting in a red wheelbarrow. Just trust us.
November 30, 2022
Consulting firms expect their professionals to become trusted advisors by way of their functional expertise. Why are so many uncomfortable with converting that into sales opportunities?
November 23, 2022
You gotta eat. Service patterns around food engage our larger feelings about what it means to feel welcomed, tempted, comforted, and nourished.
November 02, 2022
Beware the Geysers, Extra Extra Experts, and Flexible Faders of the world.