THE MASTERY BLOG

You, of All People, Need to Read This Book

Rachel Smith

September 27, 2023

Maestro’s own Travis Janko’s first book is a must-read for anyone with an interest in SaaS sales recruiting and hiring.

The Superpower Known as F-B-V

Sandra Beasley

September 20, 2023

Your company’s secret weapon is the team and their expertise. Are you setting them up for success with your sales pitch?

What I Hear You Saying Is….

Rachel Smith

September 13, 2023

Listening is only half the battle—they have to know you’re listening.

Questioning Your Conversations

Rachel Smith

September 06, 2023

Most people don’t think they want to have meaningful conversations with strangers, but it turns out, most people are wrong.

Still Selling With Stories

Rachel Smith

August 30, 2023

“A story is the shortest distance between being a stranger and a friend.” – Paul Smith

Is AI Lying to You?

Rachel Smith

August 16, 2023

Do robots hallucinate? Yes. Are they creepy? No, that’s just you.

Creative Content and Sales in the Age of AI

Sandra Beasley

August 02, 2023

For working artists, writers, and designers, the increasing use of AI and ChatGPT can feel like a battle of “human versus machine.”

How Can You Use AI in Your Sales Process?

Rachel Smith

July 26, 2023

Let’s face it. AI is better at combing through mounds of data. How can sales professionals get AI to work for them?

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