THE MASTERY BLOG

Maestro Spotlight: An Interview with Will Fuentes on Resilience in Sales

Adam Rosa

May 17, 2023

This week we speak with Will about resilience—What is it? Why is it so important in sales? And how can we work on gaining more?

Using Rejection to Cultivate Sales Resilience

Sandra Beasley

May 10, 2023

Everyone experiences rejection. Let’s talk about turning “feeling crushed” into “crushing it.”

How Buyer Resilience Impacts the Sale

Adam Rosa

May 03, 2023

For the next three weeks, we’ll dig into the idea of resilience—who has it, how we talk about it, and how we can gain more.

Honing Your Ops Chops: Revenue Operations Explained

Kenn Miller

April 26, 2023

A revenue operations team makes sure that all of your organization’s pieces fit together.

Eating Our Own Dog Food

Rachel Smith

April 19, 2023

This week we’ll be sharing exactly what we saw when our web designers forced us to look in the mirror.

A Website Is a Terrible Thing to Waste

Rachel Smith

April 12, 2023

Users should never have to struggle to find what they are looking for on your website. Now, substitute “our” for “your,” and you see the problem we had at hand.

Metaphors in Sales: By Natural Design

Sandra Beasley

April 05, 2023

For the past three weeks, we’ve unpacked the toolkit of figurative language. This week, we wrap up “The Metaphors of Sales” by discussing models found in nature.

Metaphors in Sales: A Family Affair

Sandra Beasley

March 29, 2023

This week, we’re looking at the metaphor of referring to your company or organization in terms of being a family–and waking up this tired metaphor with a team-building exercise.

Metaphors in Sales: Going to Battle

Sandra Beasley

March 22, 2023

This month, I’m going to offer a poet’s tips on choosing metaphors of sales that transform. In other words: Ready, aim, fire!

Metaphors in Sales: How Language Transforms

Sandra Beasley

March 15, 2023

Consider this sales metaphor boot camp. (And, yes, if you’re wondering, “boot camp” is a metaphor. No actual sit-ups or rope climbs required.)

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