December 28, 2022
All this month, I’ve described unexpected intersections between poetry and sales. But I haven’t written a sales poem…until today.
December 21, 2022
I’ll have a side of nostalgia with that Happy Meal, please.
December 14, 2022
Borrowing from 1920s Paris, this how-to offers a playful, collaborative, creative-writing icebreaker game.
December 07, 2022
So much depends on listening to a grasshopper, in the rain, while sitting in a red wheelbarrow. Just trust us.
November 30, 2022
Consulting firms expect their professionals to become trusted advisors by way of their functional expertise. Why are so many uncomfortable with converting that into sales opportunities?
November 23, 2022
You gotta eat. Service patterns around food engage our larger feelings about what it means to feel welcomed, tempted, comforted, and nourished.
November 16, 2022
“Buy the __ (insert: socks, salad dressing, eyeglasses) and no one gets hurt.” Okay, that’s not mission selling, that’s hostage-taking. Let’s find a better way.
November 09, 2022
Climate change, saving the turtles, the benefits of quality topsoil; some of us see the value immediately in these things, sure, but that’s not what seals a deal.
November 02, 2022
Beware the Geysers, Extra Extra Experts, and Flexible Faders of the world.