Results for Tag: Communication

How Can You Use AI in Your Sales Process?

Rachel Smith

July 26, 2023

Let’s face it. AI is better at combing through mounds of data. How can sales professionals get AI to work for them?

Confessions of a Recovering Overtalker

Sandra Beasley

July 12, 2023

To wade, or to dive deep? Know the conversational waters before you go all in.

Invention, Intention, and a Little Introspection

Adam Rosa

July 05, 2023

Your interactions with your coworkers will improve when you go beyond thinking about their actions to also consider their intentions. Think about how others could be interpreting your actions as well.

Why You Can’t Trust Your Thesaurus

Sandra Beasley

June 28, 2023

“Managing,” “coaching,” and “mentoring,” aren’t simply synonyms for one another. Understand their differences and know which mode to choose in the moment.

Eating Our Own Dog Food

Rachel Smith

April 19, 2023

This week we’ll be sharing exactly what we saw when our web designers forced us to look in the mirror.

A Website Is a Terrible Thing to Waste

Rachel Smith

April 12, 2023

Users should never have to struggle to find what they are looking for on your website. Now, substitute “our” for “your,” and you see the problem we had at hand.

Metaphors in Sales: By Natural Design

Sandra Beasley

April 05, 2023

For the past three weeks, we’ve unpacked the toolkit of figurative language. This week, we wrap up “The Metaphors of Sales” by discussing models found in nature.

Metaphors in Sales: A Family Affair

Sandra Beasley

March 29, 2023

This week, we’re looking at the metaphor of referring to your company or organization in terms of being a family–and waking up this tired metaphor with a team-building exercise.

Metaphors in Sales: Going to Battle

Sandra Beasley

March 22, 2023

This month, I’m going to offer a poet’s tips on choosing metaphors of sales that transform. In other words: Ready, aim, fire!

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