Results for Tag: Writing

Metaphors in Sales: How Language Transforms

Sandra Beasley

March 15, 2023

Consider this sales metaphor boot camp. (And, yes, if you’re wondering, “boot camp” is a metaphor. No actual sit-ups or rope climbs required.)

The All-Year Resolution

Adam Rosa

January 04, 2023

New Year’s resolutions operate under the guise that with the turn of an arbitrary date, new powers enter the world that will change our nature. Humans, however, are not creatures of change.

The Poetry of Sales: The Phoenix Sestina

Sandra Beasley

December 28, 2022

All this month, I’ve described unexpected intersections between poetry and sales. But I haven’t written a sales poem…until today.

The Poetry of Sales: Jingles That Rock

Sandra Beasley

December 21, 2022

I’ll have a side of nostalgia with that Happy Meal, please.

The Poetry of Sales: An Exquisite Exercise

Sandra Beasley

December 14, 2022

Borrowing from 1920s Paris, this how-to offers a playful, collaborative, creative-writing icebreaker game.

Email Tips and Tricks

Adam Rosa

September 21, 2022

This month’s latest is all about best practices for email.

Taking Your Body Language Online

Rachel Smith

June 29, 2022

“Digital body language” describes what we can use in written messages and video meetings that replaces physical body language and vocal cues. There are four law—value visibly, communicate carefully, collaborate confidently, and trust totally.

Readability Matters (Yes, Even for You)

Rachel Smith

December 15, 2021

Stop using the excuse of your reader’s “sophistication”; what’s good enough for Ernest Hemingway’s writing is good enough for your writing, too.

Our Chanukah Gift to You—Eight Crazy Lists

Rachel Smith

December 01, 2021

An extravaganza of favorite tools and resources so you’ll be knowledgeable, inspired, and prepared as you enter a new year.

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