April 05, 2023
For the past three weeks, we’ve unpacked the toolkit of figurative language. This week, we wrap up “The Metaphors of Sales” by discussing models found in nature.
March 29, 2023
This week, we’re looking at the metaphor of referring to your company or organization in terms of being a family–and waking up this tired metaphor with a team-building exercise.
March 15, 2023
Consider this sales metaphor boot camp. (And, yes, if you’re wondering, “boot camp” is a metaphor. No actual sit-ups or rope climbs required.)
January 04, 2023
New Year’s resolutions operate under the guise that with the turn of an arbitrary date, new powers enter the world that will change our nature. Humans, however, are not creatures of change.
December 28, 2022
All this month, I’ve described unexpected intersections between poetry and sales. But I haven’t written a sales poem…until today.
December 21, 2022
I’ll have a side of nostalgia with that Happy Meal, please.
December 14, 2022
Borrowing from 1920s Paris, this how-to offers a playful, collaborative, creative-writing icebreaker game.
June 29, 2022
“Digital body language” describes what we can use in written messages and video meetings that replaces physical body language and vocal cues. There are four law—value visibly, communicate carefully, collaborate confidently, and trust totally.
December 15, 2021
Stop using the excuse of your reader’s “sophistication”; what’s good enough for Ernest Hemingway’s writing is good enough for your writing, too.