Rachel Smith

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Head of Content and Messaging

Rachel has more than 15 years’ experience writing and editing websites, curricula, museum exhibit content, and B2B and B2C collateral. She has a knack for helping organizations tell their stories. She creates the right collateral for every step of the sales cycle and communicates value in a way that resonates with prospects. Whether working on blog posts or case studies, she will ensure that your message is as impactful as possible. She makes complex topics easy to understand, no matter the target audience.

Rachel has consulted for technology companies in cybersecurity, healthcare, finance, and education. She has worked extensively for state and local governments, as well as non-profits. Her background in environmental education has prepared her to present complicated and technical information to anyone. Rachel graduated from Duke University with a bachelor’s degree in biology. She also holds a master’s degree from the University of Wisconsin–Stevens Point in natural resources, with an emphasis on environmental education and interpretation.

When not working, Rachel is usually spending time with her family. She enjoys hiking, reading, and being on her farm in the North Carolina mountains.

Get in touch:

rachel@maestrogroup.co