June 09, 2021
No matter how wonderful the features are of the product you’re selling, don’t forget that you’re selling to a creature swayed by color, mood, and the size of the greeter at the front of a store.
May 26, 2021
Are we supposed to shoot for the moon, or aim a little closer to home?
March 31, 2021
Once we understand how deeply opinions can be tied to identity, it’s no wonder most of us don’t react well when presented with a different point of view. Act like an expert negotiator, and help people detach their present from their past.
March 24, 2021
Jazz musicians are the best at improvising: reacting on the fly to new inputs and creating a great result.
March 03, 2021
A matter of skill, not luck: getting names and specific details can be the difference between a testimonial that’s a strike, and one that’s a 7-10 split.
February 17, 2021
Stop blaming the goldfish! Capturing someone’s attention is within your grasp, even in the age of email.
February 10, 2021
Following the 40/20 rule may be good for you, but that doesn’t mean a healthy diet all the time. We show you how to splurge on the sweet stuff.
January 13, 2021
Too many choices, not enough choices–customers are like Goldilocks. They want a set of choices that feels just right.
December 30, 2020
When to hold ’em, when to fold ’em, and adopting the mindset of a victor every time you sit down at the table.
October 14, 2020
Communicate better by connecting more deeply, even when you’re wearing a a mask or on Zoom.
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